HerjólfsgufanClient project
Bookings and digital punch cards.
A booking solution for Herjólfsgufan that connects the digital experience with the service on site.
Explore the projectSoftware studio in Reykjavík · Since 2006
Websites, apps, systems and AI your business runs on.
We design, build and run custom software for businesses. Connected to the systems you already use, and looked after long after launch.
Companies that trust us
The thinking behind the mark
Our mark is two pillars and the pieces that connect them. That is how we work, too. We build what is missing, connect it to what is already there and make sure the whole thing works.
- Since 2006
- Design and software for Icelandic businesses.
- Reykjavík
- You work directly with the people who build.
Custom systems, Websites, Apps, Integrations, Automation, AI, Operations, Design
Selected work
Software at work in the real world.
From bookings and customer service to the systems behind everyday operations. Here are two examples of what we build.
SpjallboxOur own software product
Conversations in one place.
A help desk that brings communication channels together and helps teams keep track of customer enquiries.
Explore the productSpjallbox interface with example conversations.
What we do
Three parts. One whole.
Every solution starts with your business. Some projects need a new system, others need better connections, and most need a partnership that continues after launch.
01
Custom software and apps
We build software for customers and staff, shaped around how your business works, with AI where it delivers a benefit.
02
Integrations and AI
We connect your systems and build AI agents that work between them, so repeated data entry and manual work disappear.
03
Operations and ongoing development
We handle maintenance, monitoring and the next improvements, including evaluation and monitoring of AI solutions in use.
Looking for a website or online store?
Vefsíða, a Novamedia brand, offers custom websites on a subscription basis.
AI
Systems that work with AI, not just systems that use it.
AI is moving from tools that answer questions to agents that get work done. We build it into your systems, connect it to your data and keep it running.
- 01
AI agents
Get work done across systems, with approval where it matters.
- 02
Assistants on your data
Answers from your handbooks and business data, with sources.
- 03
AI-ready systems
MCP and secure APIs so agents such as ChatGPT and Claude can work with your systems.
In use in our own products: Spjallbox, Tímabox and Stats.
Explore AIHow we work
Start with a project.
Build a partnership.
You don’t need to know exactly what to build before we talk. We help you define the need, choose the first steps and find the right way to work together.
Let’s talkDiscovery and planning
We review your situation and define the solution, priorities and budget before larger work begins.
Design and development
We work in clear stages so you can see, test and assess the solution as it takes shape.
Ongoing development
Once the solution is in use, we can keep improving it and handle operations within an agreed monthly scope.
Let’s talk
What could work better in your business?
Tell us about your project or what is slowing things down. We’ll start with a conversation about your needs and the next steps.